Social Networks - Driving Force of The Modern Digital World

Today, almost everyone who has access to Internet uses at least one Social Network be it Facebook, Twitter, LinkedIn or any other one. Over half of the internet population is active on these networks. They are one of the reasons why the digital world has seen so much development in the recent decade. Their presence greatly benefits businesses and provides opportunities for small enterprises and ambitious individuals. Whoever made them have really done a great innovation. But the question is who did it and how are these networks a great innovation? Read More to find out the answers.

Some highly successful Social Networks are as follows:

According to ComScore, up to end of November 2011:^[122]

Worldwide	Unique Visitors	Percentage
Facebook.com	792,999,000	55.1 %
Twitter.com	167,903,000	11.7 %
LinkedIn.com	94,823,000	6.6 %
Google+	250,000,000	17.7 %
MySpace	61,037,000	4.2 %
Others	255,539,000	17.8 %
Total	1,438,877,000	100 %

Digital Social Networks are given a lot of importance in the digital world as they are the places where user interaction is the most. High user interaction is favourable for advertising. And as advertising is the field where a lot of money is invested ultimately these networks gain a high status. As these remain dynamic all the time, they attract a lot of people. Once they do that, then these networks become the perfect spots for businesses to invest on.

     Internet is a great innovation and it is one of the reasons why the world has seen a great development in the late 20th Century in fields of communication. Since the invention of Internet number of people with access to internet have increased but it is recently that they have seen a great and sharp increase. For example from 2000 to 2011 they have seen a increase of 528.1 %. Social Networks can be credited for playing a part in this increase because there invention was in the past 6, 7 years and visible from the statistics that is time in which internet population has increased.

       Digital Social Networks have fuelled the development of the modern digital world and all the major computer and mobile companies are trying hard to integrate them in their products. All the recent operating systems like Windows 8, Mac OSX Mountain Lion, Android, iOS have greatly benefited from these networks as to spread and advertise these products would have been very difficult otherwise.

     Another benefit of these networks is that when a company wants feedback it becomes very easy to do it. These suggestions greatly benefit companies and rarely does a company nowadays that is connected with its customers introduces a flop product.

   

 So, the next time you use a social network do remember that they are of huge importance to the digital world. :)